Together with the Digital Transformation team of AXA Mexico, we developed the guidelines to harmonize all the digital experiences of the company. Achieving amazing results in just a few weeks.

We defined the UX and UI of the brand in Mexico, which were applied to projects such as its online quoting tool, apps, internal portals and digital procedures. The UX that we developed is clear and simple. We implemented the use of icons and a breadcrumb navigation that allows the user to know in which part of the process they stand and how many steps are left to finish it.

An understanding user is a satisfied user. A satisfied user is a loyal customer.

We developed a manual in which all the rules to follow when creating a digital experience of the brand were defined. Thanks to this task, all AXA digital contact points were developed under the same principles.